Territory Information

Territory Profile – Australia
Overview Economic Indicators ( June 2019 )
Terretory-united-kingdom-profile Language English Inflation1.30%
Population 25.4 Million GDP Growth Rate0.40%
Currency Australian Dollar AUD Interest Rate1.25%
Measures Metric Unemployment5.1%
Base VAT GST 10% Consumer Confidence1.9%
Useful Information
area-map-of-Australia Average Age 38.7
Main Religion Christianity
Tourist Numbers 9.3 Million annual China, NZ, USA, UK, Japan
Largest Cities Sydney, Melbourne, Brisbane, Perth, Adelaide
Main Airports Sydney Kingsford Smith, Melbourne, Brisbane
Press Market Overview
Market Indicators Number Top 10 Selling Categories Top 10 selling Magazines (copies)
Number of Local Magazine Titles 450 Women’s Weeklies
Average Cover Price ( Magazine ) $15.35 Women’s Interest
Value of Domestic Market $534 million Home Interest
VAT % on Printed Press 10% Motoring
VAT % on Digital Press 10% Puzzles
Newsstand/Subscription Split 70/30 Entertainment & Media
Number of Imported Titles Available 2500 Special Interests
Food & Drinks
News & Current Affairs
Retail Landscape
Retail Type By Market Share Market Share % Key Retailers Promotions
Kiosk/Independent 52.50% Push model so any title can be delivered but
SoR and newsagents can early return any
Grocery 38.60% Woolworths, Coles, IGA, Target, K-Mart Merchandising, PoS, National Newsagent Week
Travel 6.30% Newslink, WHSmith, AWPL Range reviews annually. Very small range and
space decreasing.
Convenience 2.60% 7-Eleven, Coles Express, Woolworths Petrol, BP 2 x one shot pockets for ORD 3rd party publishers
Range reviews annually. Promo spend up to
10% of RSV$
Lots of promotional assets inc stands, shelf talkers
Range reviews periodically.
Retail Display Examples
The Community

Distripress Members in the territory

Link to Member database

Local Trade Bodies