Territory Information
Territory Profile - New Zealand
| Overview | Economic Indicators ( June 2019 ) | ||
|---|---|---|---|
|
Language | English | Inflation1.70% |
| Population | 4.78 million | GDP Growth Rate0.60% | |
| Currency | New Zealand Dollar (NZD) | Interest Rate1.00% | |
| Measures | Metric (with Imperial still used) | Unemployment4.2% | |
| Base VAT | 15% | Consumer Confidence103.5 | |
Useful Information
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Average Age | 37.9 | |
| Main Religion | Christianity | ||
| Tourist Numbers | 3.9 million | From Aus, China, USA, UK | |
| Largest Cities | Auckland, Wellington, Christchurch | ||
| Main Airports | Auckland, Christchurch, Wellington | Queenstown |
Press Market Overview
| Market Indicators | Top 10 Selling Categories | Top 10 selling Magazines (copies) | |
|---|---|---|---|
| Number Of Local Magazine Titles | 238 - 68% of sale Weekly $9.10 /Non weekly | Mass market weeklies | |
| Average Cover price (magazine) | $17.24 | Home & Lifestyle | |
| Value Of Domestic Market | $69 million | General Interest | |
| VAT % on Printed Press | |||
| VAT % On Digital Press | |||
| Newsstand/Subscription Split | |||
| Number of Imported Titles Available | 1755 |
Retail Landscape
| Retail Type By Market Share | Market Share % | Key Retailers | Promotions |
|---|---|---|---|
| Supermarkets | 56% | Woolworths | Ratecard link |
| Bookstores | 23% | New World | Ratecard link |
| Convenience | 10% | Pak n Save | Ratecard link |
| Service stations | 7% | Ratecard link | |
| Travel | 3% | Ratecard link | |
| Other | 1% | Ratecard link | |
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Retail Display Examples
