Territory Information
Territory Profile - Netherlands
| Overview | Economic Indicators ( June 2019 ) | ||
|---|---|---|---|
|
Language | Dutch | Inflation2.70% |
| Population | 17.1 million | GDP Growth Rate0.50% | |
| Currency | Euro | Interest Rate0.0% | |
| Measures | Metric | Unemployment3.3% | |
| Base VAT | 21% | Consumer Confidence0 | |
Useful Information
 |
Average Age | 42.6 | |
| Main Religion | Christian | ||
| Tourist Numbers | 18 Million | From Germany, Belgium, UK, US | |
| Largest Cities | Amsterdam, Rotterdam, The Hague | ||
| Main Airports | Amsterdam Schiphol, Eindhoven |
Press Market Overview
| Market Indicators | Top 10 Selling Categories | Top 10 selling Magazines (copies) | |
|---|---|---|---|
| Number Of Local Magazine Titles | Gossip | Weekend | |
| Average Cover price (magazine) | Woman | Party | |
| Value Of Domestic Market | €225 million - 50 million copy sales | TV Guides | Vriendin |
| VAT % on Printed Press | 9% | Prive | |
| VAT % On Digital Press | Libelle | ||
| Newsstand/Subscription Split | 27/73 | Story | |
| Number of Imported Titles Available | Margriet | ||
| Troskompas | |||
| Max Magazine | |||
| TVFilm |
Imports by country
| Country of origin | % of imported sales |
|---|---|
| Germany | 44.0% |
| UK | 42.0% |
| USA | 8.0% |
| Other | 6.0% |
Retail Landscape
| Retail Type By Market Share | Market Share % | Key Retailers | Promotions |
|---|---|---|---|
| Newsagent | 71% | ||
| Tobacconist | 15% | ||
| Supermarkets | 11% | ||
| Other | 3% |
Retail Display Examples
