Territory Information

Territory Profile - Belgium
Overview Economic Indicators ( June 2019 )
territory Belgium Flag Language Dutch, French, German Inflation1.73%
Population 11.6 million GDP Growth Rate0.30%
Currency Euro Interest Rate0.00%
Measures Metric Unemployment5.70
Base VAT 21% Consumer Confidence-7
Useful Information
territory Belgium map Average Age 41.4  
Main Religion Christianity (Catholic)  
Tourist Numbers 16.3 million From Holland, France, UK, Germany
Largest Cities Brussels, Antwerp, Ghent, Bruges  
Main Airports Brussels Zaventem, Charleroi  
Press Market Overview
Market Indicators     Top 10 selling Magazines (copies)
Number Of Local Magazine Titles 655   Dag Allemaal
Number of local newspaper titles 23   Cine Tele Revue
Average Color Price ( Magazine ) €2.98   Libelle
Average cover price (newspaper) €1.54   Teve Blad
Value of Domestic Market €331.6 million - 135.8 million copies   Humo
VAT % on Printed Press 0% on weeklies - 6% other   Primo
VAT % on Digital Press     Story
Newsstand/Subscription Split     TV Familie
Number of Imported Titles Available     Soir Mag
      Femmes D'Aujourd'hui
Imports by country
Country of origin % of imported sales
France 74.4%
Netherlands 11.7%
Germany 7.6%
UK 2.7%
Italy 1.8%
Spain 0.8$
Other/Unassigned 0.6%
USA 0.2%
Turkey 0.1%
Retail Landscape
Retail Type By Market Share Market Share % Key Retailers Ranging Opportunities Promotions
Trad press outlets 61.20%     Ratecard link
Small supermarkets 12.28%     Ratecard link
Big supermarkets 9.92%     Ratecard link
Atypical press points 4.33%      
Petrol stations 4.30%      
Bookshops 3.31%      
Railway & Airport 2.59%      
Grocery 2.07%      
Retail Display Examples
The Community
Distripress Members in the territory
Link to Member database
Local Trade Bodies